Merger is official between BMG and Sony Music

The march towards a declining industry continues.

Actually, this is great news.

Unproductive, risky bands will get dropped...which means a chance at a smaller, more caring label where they might have a bit of a career (and less expensive video.)

Acts that appeal to the masses that survive the cuts will be McDonald-sized and pimped for a lucrative 15 minutes of fame.

Lots of decent, idealistic people will lose their jobs at these two labels. Sad.

These same people, if they truly love the music industry, will find a better place to work. Those that are only in it for free shit and proximity to fame will move on to something more suburban.

More importantly, another towering giant will be established. A giant conglomerate so big and unweilding that it cannot possibly cover all the necessary bases.

Which means more opportunity for everyone else to innovate beneath the shadow and ultimately, begin another revolution.