Bob Lefsetz asks questions. He's supposed to be influential.
CelebrityAccess >Knock, knock, knock, knock, knock, knock, knock, knock, knock. Is anybody home?
There are a million obvious answers to the questions that Lefsetz poses. But the problem with all the obvious answers is that they involve a massive change in fundamental business operations, a change that would be expensive and risky. For example, Sony simply can't license everything they own: there are a million legal hurdles in the way, hurdles that a) Sony cannot control at all or b) hurdles with no economic incentive. If some washed up rocker or his lawyer won't sign off on a copyright, Sony can't open up some scarce B-side from 1972. Blame the labels all day long, but the legal fees (i.e. time needed to decipher multiple copyrights) alone are an enormous impediment to monetizing the money chain. Even with a huge investment in shaking out copyright issues, a case could be made that shareholders would get more value out of investing in new talent. Maybe the labels are better off just giving up on monetizing back catalog, rarities, etc. and instead, focusing assets on the future: write deals that embrace secure sharing, anticipate copyright issues for the next decade, and try to control the future instead of gerry-rigging copyright to capture water that's clearly over the dam.


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