Who ordered this hit?

Warner's tryst with Web bloggers hits a sour note

As the saying goes, some things write themselves. The majors were never good with street teams, either. Astroturf campaigns rarely fool fans, especially in the close knit communities that spawn trends.

The moral of the story is that Warners is trying to turn the Secret Machines into something they will never be: a hit band. They're not even going to be another Flaming Lips. This is practically a replay of Swimmer, a band Capitol once tried to grassroot into the next Radiohead.

MEMO TO MAJORS: Stop pretending that you can predictably break indie bands. These little bands don't fit your model.